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More than a Fan: How to Drive Followers to Buy
So you’ve done a great job of driving traffic to your social pages. You’ve got the eye balls all over the place, they are commenting, liking and sharing content. You are paying attention to them and...
View ArticleBronto's 2012 Trends and Predictions for Retail Marketers
Will 2012 be the year Black Friday and Cyber Monday become less important? Will marketers finally start to drive revenue through social channels? Bronto’s Marketing Strategists, who help clients...
View ArticleBe My Valentine: The Marketer's Quest for Subscriber Love & Affection
Valentine’s Day is a time to remind those most important to you just how special they are. While you may have a significant other in your personal life, let’s not forget to show some love to your...
View ArticleUnderstanding Social Shares and How you Can Drive Interactions
In a past post I referred to using two separate mind sets when developing your email marketing program. The first: the Deanna side is the empathetic side, where you develop your messages based on how...
View ArticleAsk, Incentivize, or Give Back: Tactics to Gain Facebook Fans
Promoting your social media channels through your email marketing efforts helps strengthen the relationship you have with your subscribers. Earlier on the Bronto Blog, we addressed some basic tactics...
View ArticleStick a Pin on it: Pinterest Strategies for Email Marketing and e-commerce
While many of us have mastered effective email marketing, in a world where social channels are emerging quickly, marketers have to keep up with the many programs and sites that draw in the attention of...
View ArticleIncrease Facebook Fans: From “Fan-Gate” to Timeline
As we all know, social media has evolved A LOT in the last few years! Facebook especially has made many iterative changes that have affected the way companies and brands can effectively market...
View ArticleIntegrate Facebook and Pinterest to Keep Fans Engaged
Pinterest is a visual social networking service that has been a hot topic for months now. It allows you to organize items you like and enjoy by sharing these items on a pinboard. The question now is...
View ArticleSocial Gifting: A Brand Spanking New Cross-Channel Strategy
Social Gifting. You may have heard this term lately in the outcropping of articles and blog posts claiming that social gifting is the future of ecommerce. The term recently got even more attention...
View ArticleThe Value of Social Media: Ways to Measure
My past posts have been focused on the value of email and how to calculate things like engagement and ROI. Another channel that is very close with email is social media. A buzz in the social media...
View Article"Pin It" on Pinterest & Drive Traffic to Your Site
According to the SocialTimes.com, Pinterest is driving more purchases than any other social site. A little less than half of all major retailers have promoted Pinterest in their emails. By simply...
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In the Next 10 Minutes: How to Test Email Marketing through Social Media
It's no surprise that there are many parallels between email marketing and social media marketing. Earlier on the Bronto Blog, Kestrel Lemen wrote about How Email and Social Marketing are Similar: Six...
View ArticlePinterest: Email's New Best Friend
As I mentioned in my last post, “Pin It” on Pinterest & Drive Traffic to Your Site, including calls outs for Pinterest in your email campaigns can be a great way to draw attention and drive traffic...
View ArticleWhat Facebook's Algorithm Change Means for Marketers
Many have expressed their concern with the new changes brought on by the algorithmic changes on Facebook. If you monitor your Facebook business page you’ve probably experienced a dip (some would say a...
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